![]() ![]() Never use ALL CAPS in a headline unless you are going out of business, the vendor is going bankrupt or your caps lock is broken. Headings with title case act as a visual marker that distinguishes the headline from other page elements, such as your call to action and bullets. We’re writing advertisements and because of that, title case is a great way to make real estate headlines stand out without being spammy. Fortunately, we’re not writing university dissertations. You would be 100% correct if you pointed out that title case is grammatically incorrect. In the very competitive travel insurance market 8 out of 8 advertisers in this example use title case in their ads. In support of title case headlines, I present Google ad results, which have shown that title case ads perform better. Title case has been an effective marketing tool since the 1960s when direct mail was refined and perfected. Title case, also known as camel text, is when Each Word In A Sentence Is Capitalised. Dangle the carrot and make them NEED to open your listing. The ultimate goal of a creating a killer headline is to get buyers to read your advertisement (that’s what it is!), so be enticing. Option C) Bargain Buy You Can Really Sink Your Teeth Into 3. ![]() A real estate headline must engage the target readerĭoes your headline appeal to your avatar (target reader)? Which headline do you think is most engaging for a first homebuyer, searching for a renovator unit? Note – these are real life examples that we extracted from popular real estate listing websites! 2. Option C) Buy Of The Century – Your Time Is NOW ![]() Which headline would you click on if you were searching for an investment property? If your headline is just like everyone else’s, then you’re limiting your chances and therefore limiting your number of potential buyers. Have a look around at what the competition is doing. Your headline must stand out from the crowd or be memorable Real estate headlines must have five key elements 1. How To Create Killer Real Estate Headlines If they don’t like what they see, they may click away, never to be seen again. As buyers scroll through real estate listings, they will look at the lead photo and the heading. Bad headlines can reduce the chance of selling fast, selling above list price and it can reduce the numbers attending your open homes. Having a bad headline may not make or break your sale but it certainly can have massive impact. It was cozy, convenient, clean, and one of the best places we've stayed.Read the guide and scroll down for the free headline examples What is a headline? There was some noise from the upstairs neighbors walking around, but we are used to it since our house has a similar situation with thin floors. While there were some utensils and pots available, a sharp knife and some spices would be great additions to the kitchen. We wanted to cook meals for our son who has been eating dorm food. Coffee, individual creamers, and sugar packets were provided. There were plenty of clean towels, and the place stayed cozily warm with little heat needed. The beds were comfortable as was the living room furniture. We didn't need anything during our stay but I feel like based on the prior communication, the host would have been very responsive. The check in was super easy and communication with the host ahead of our stay was excellent. It's very close drive to Whole Foods, a bakery, Starbucks, etc. It is located just minutes from Macalester College where my son attends and is in a quiet neighborhood. This 3-bedroom place is on the bottom floor of a 4-plex. ![]()
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